The Apple iPad Pro went on sale on Nov. 11 at Apple Online stores and the device will hit retail stores at the end of the week. Upon its release, many tech analysts highlighted the extensive marketing campaign that Apple undertook in order to promote not only the iPad Pro but the tablet platform in general.

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During a marketing event in Europe, Apple CEO Tim Cook highlighted the benefits of the iPad Pro. Cook also trumpeted the flagship device as a substitute for tasks that may require a personal computer.

During the announcement of Apple's manufacturing plant expansion in Ireland, Cook took the stage and bashed Microsoft's Surface Book, the newest laptop that has a detachable tablet-like screen. Cook said that the Surface Book is trying to be a tablet and a notebook at same time, and "succeeds at being neither," according to The Independent.

Following the release of the iPad Pro, reviews of the tablet surfaced on the Internet praising the specs and features of the Apple tablet.

Moor Insights & Strategy principal analyst Patrick Moorhead told Computer World, "I think this is just good, old-fashioned attention-getting. It's a product that is a little bit of a problem to position. It doesn't replace a PC, it's an extension of the iPad [line]. That requires explanation, and requires Cook and Cue to put an emphasis on it."

From the viewpoint of tech experts and market analysts, the public has grown out of buying new generation tablet computers, not only iPads. In Apple's case, iPad sales continue to deteriorate for seven straight fiscal quarters. In the 2015 quarter ending in September it took a massive dive of 20 percent. That was the second largest drop in iPad's five-year history.

TagsApple iPad, Apple iPad Pro, iPad Pro, Ipad