Facebook is fulfilling its promise! The company has opened up the Instant Article service to all publishers. Publishers can now import their content into Facebook and add it directly into user's News Feed.

In a statement, Facebook said, "Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world. With Instant Articles, they can do this while retaining control over the experience, their ads and their data."

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Facebook claims that the decision to open Instant Article to all publishers is a big success not only for the social network giant, but to all publishers in general.

Aside from opening Instant Articles to all publishers, Facebook announced that it has added new tools and partners to the fold. Facebook Instant Articles will now have native integration with Medium, WordPress, ShareThis, Sovrn, RebelMouse, Nielsen, Tempest, Chartbeast, Adobe Analytics, SimpleReach and Parsely.

Several tech analysts agree that by opening up Instant Articles to all publishers, Facebook has clear advantage over Google which launched its own initiative called the Accelerated Mobile Pages project.

Both Facebook's Instant Articles and Google Accelerated Mobile Pages are designed to make webpage load faster. However, unlike Instant Articles, Accelerated Mobile Pages is an open-source project, which means that other services like Twitter can use it.

On the other hand, experts agree that Facebook's biggest advantage over Google is its massive user base. Facebook's social network service also makes it easier for users to read and share articles without the need to leave the platform.

Facebook debuted Instant Articles in February. Back then, the service only supported a handful of publishers including BBC News, The Atlantic, The Guardian, BuzzFeed, NBC, National Geographic, Spiegel Online and The New York Times. Prior to the recent update, Facebook claims that it was able to add a few hundred publishers into the service.

TagsFacebook, Facebook Instant Article, Instant article, Instant Articles, Instant Articles publisher, facebook update, Facebook upgrade