Despite being behind digital walls, the Chinese market is too lucrative to be ignored by bigwig Silicon Valley firms. The latest attempt comes from Twitter, which is banned in China. However, the company is not letting this technicality come in its way to acquire more advertising revenue from one of the most formidable economies in the world.

Like Us on Facebook

Twitter announced that it has appointed Kathy Chen as its new managing director for China. While the microblogging service has been banned in mainland China since 2009, Twitter is looking to increase its advertisement revenue from the country. The company stated that it is collaborating with content providers and advertisers from China.

Twitter opened a new office in Hong Kong last year. Its latest move reemphasizes the importance of the vast Chinese market. Chen will be responsible for offering more value to Chinese companies advertising on Twitter. She has previously worked with Microsoft and Cisco.

Twitter claims to have witnessed a 340 percent growth in the number of its advertisers hailing from China. The company is now looking to lure more corporate advertisers with the help of its technological tools such as data analytics.

The company's vice president for Asia-Pacific, Latin America and Emerging Markets said, "Because of the success we've seen, we want to expand the investment we're making in (the region)." He also stated, "Kathy Chen will be responsible for developing the strategy and running the business."

China imposes filters on many social websites including Facebook and Google. However, these companies are still pushing to capture the vast Chinese market. Google is looking to court developers in the country, while Facebook is pursuing more advertisers.

Tagschina, Twitter, Google