CHINA TOPIX

11/02/2024 02:31:20 pm

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WeChat Now China’s Most Popular App with Over 700 Million Active Users Monthly

WeChat is now the most popular social app in China.

(Photo : Getty Image/Justin Sullivan) WeChat is now the most popular social app in China.

In March, WeChat from Tencent broke the 700 million monthly active user (MAU) records, which shows how far the company is ahead of the competition, in terms of user base. For years now, it is said that WeChat, which was released first in January 2011, has been the social app choice of China.

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According to the latest report from Chinese data tracker Quest Mobile, WeChat added almost 200 million monthly active users in 2015, but now, it has reached the 700 million monthly active users mark, showing its fast growth in a short period of time.

Another social media app from Tencent, QQ, is somewhat closer to WeChat in the number of its users. The third app in line is the Taobao app from Alibaba, which the number of users is more than 250 million lower than WeChat. Sina Weibo, which was once China's most favorite app, now will need to add more than 300 million active users to compete with WeChat.

WeChat is so popular now that some startup tests their newly created apps first by launching on the said social platform. Just like Mark Zuckerberg's Facebook, WeChat also contains about 10 million third-party apps.

It is said that WeChat apps' success is due to its functionalities, as users can check the news, manage credit card bills, hail a cab and do much more. Users can also use the WeChat payments feature, plus every individual account on WeChat acts like a browser. Its innovative model could possibly present a challenge to Facebook in the future.

As per statistics, other social apps from Tencent are growing at a slower rate when compared to others in the top ten. But with four of its apps in China's top list of apps, Tencent is still at a good position.

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