Facebook won a copyright infringement case late last month against a Chinese beverage company with the registered brand name "face book" or "lian shu."

The Beijing High Court favored the US-based social media giant Facebook against Guangdong-based Zhongshan Pearl River Drinks. In 2011, the Chinese company registered its label, despite facing an objection from Facebook. The company was approved in 2014 by the Trademark Review and Adjudication Board, China's trademark authority.

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The Beijing court has revoked the approval given by the trademark authority and regulators now have the choice of whether they should review the decision.

Even though the verdict was issued last month, it has only captured netizens' attention. "Lian shu is something very Chinese," Liu Hongqun, Zhongshan Pearl River Drinks' marketing manager, told the Wall Street Journal.

"If it was illegal for us to register, why were we allowed to do so in the first place?" Liu told CNBC. "If Facebook has such an influential brand globally, why can't Chinese consumers access its website?"

Facebook has refused to comment on the issue.

According to China's laws, a globally-known foreign company should be able to prove that its brand is famous within China to file a case.

Although Facebook has been banned in China since 2009, it still helping Chinese companies sell their products abroad. Furthermore, the social networking site and its CEO Mark Zuckerberg are popular in the country, with some internet users allegedly breaching China's "Great Firewall" just to access the site.

This latest victory for Facebook is an indication of China's improving system on intellectual property protections.

TagsFacebook, face book, lian shu, copyright infringement, intellectual property, Copyright