Siri creator has unveiled a teaser for next virtual assistant service named Viv, creating a better version of Siri.

Viv made its public debut in New York on Monday, displaying its paces as a personal digital assistant in a live demo presented by Dag Kittlaus, co-founder and chief executive of Viv.

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Unlike Siri, Viv wants to build a conversational and smart layer that lets users ot interact with various services. But Viv is taking everything one step further. It is more personal and ubiquitous. More importantly, there is a developer platform to add more services.

During a 20-minute demo onstage at Disrupt NYC, Viv impeccably handled a dozen complex requests, not just in terms of comprehension, but by connecting with third-party merchants to purchase goods and book reservations.

Siri and Viv major difference is that the latter is a far more open platform. One of the biggest frustrations with Siri is that it has only a small number of tasks it can complete. Like Amazon Echo, Viv works with third-party services, adding app-like skills invisibly to knit capabilities inside. The company's tagline, ‘intelligence becomes a utility’, accurately sums up its goal of powering the conversational AI inside a multitude of gadgets and digital services.

“Viv is designed to be devices agnostic — think one platform, open to all services, for all devices, personalized for you. Viv's goal is to be ubiquitous so it will understand your preferences and history as you engage with it on your mobile device, or in your car, or with your smart device at home,” said Adam Koopersmith, a partner with Pritzker Group Venture Capital.

There is no specific launch date for Viv, but Kittlaus noted that early integrations would begin by the end of the year. Viv will have a certain number of services but eventually will aim for thousands as well.

TagsSiri, AI assistant, Viv, virtual assistant, Siri assistant, AI Viv