Fitbit officially unveiled Fitbit Blaze and Fitbit Alta in Alibaba's Tmall.com on Wednesday, May 18. According to the company, the move is aimed at encouraging health and fitness among the Chinese population.

Acknowledging the overwhelming response received by Fitbit Blaze and Alta across the world, James Park, CEO and founder of Fitbit, said he is excited to launch the gadgets in China.

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"As our most motivating and stylish devices, they are perfect for anyone who is looking to lead a healthier lifestyle or who is already exercising regularly," he said.

To signify the launching of Blaze smart fitness watch and Alta fitness wristband, the two companies initiated a "Super Brand Day" marketing campaign in Hangzhou. Fitbit also organized a "China Is Getting Fit" event in Alibaba's Xixi campus, which included some group exercises and competition.

Over 500 Alibaba employees participated in the event.

Fitbit has described Alibaba as the "perfect partner" to help the company reach out to Chinese consumers and show how Fitbit can help them jumpstart a more active lifestyle.

Fitbit Blaze, which costs 1,598 yuan ($244), features a next generation and fitness technology. It is equipped heart-tracker PurePulse, auto exercise recognition SmartTrack, auto sleep tracking, and on-screen fitness program FitStar. Additionally, Fit Alba, priced at 998 yuan ($152), features a reminder to Move, auto exercise recognition SmartTrack, and an all-day activity and auto sleep tracking, according to Business Wire.

On a different note, Fitbit is set to donate 50,000 yuan ($7,650) to five Chinese rural schools.

TagsFitBit, Fitbit Blaze, Fitbit Alta, Alibaba, Tmall.com, Wearable Tech