Indian media reported that LeMall, the e-commerce arm of China-based tech firm Le Eco, received more than 100,000 registrations for the first flash sale of Le 2 and Le Max2 smartphones in India.

LeEco Le 2 and Le Max 2 will be available through flash sale in India on June 28 on the Chinese company's e-commerce platform LeMall and Indian e-commerce portal Flipkart.

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LeEco's second generation smartphones also received record breaking 150,000 registrations at Flipkart and LeMall in just 24 hours. Registration opened on June 20.

"We are confident that our second-generation smartphones on Flipkart will be top sellers, given their best-in-class specifications and design. The breakthrough CDLA technology which is a global-first along with the attractive Content Membership program bundling are unique propositions that are unmatched," LeEco India' Atul Jain said.

The flash sale for Le 2 smartphone begins at 12 p.m. IST on June 28 and the flash sale for Le Max2 opens at 2 p.m. IST on same day. Registration for Le 2 and Le Max2 will close at 11 a.m. IST and 1 p.m. IST respectively.

Registrations for LeEco Le 2 smartphone can be completed at LeMall here and flipkart here. Registration can be completed for LeEco Le Max2 at LeMall here and flipkart here.

LeMall, launched in 2010 in China, is considered as world's second largest smartphone market. It serves as the primary channel for customers to engage with LeEco and become a part of LeEco's ecosystem through its products and services.

"LeEco is the only player in India that has ventured and pioneered the content membership model on a superphone and has taken the competition in the smartphone industry to a different play field," the company said. 

TagsLeMall, Leeco, Le 2, Le Max2, India Flash Sale