Netflix Inc won't give up on its pursuit to enter the Chinese market, a senior company executive said on Thursday, as the video streaming company continues to look for new markets beyond the shores of its traditional American market.

"Since China is a great opportunity, we continue to look into China," Ted Sarandos, Netflix's chief content officer, said at a media event in Seoul.

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Netflix has been long absent from the lucrative Chinese market, owing to China's strict regulations and censorship laws. 

Sarandos did not elaborate on how Netflix will tackle censorship and regulatory issues in China. Meanwhile, the company continues to struggle to make any headway in other key Asian markets. It still owns a very marginal market share in large Asian markets such as Indonesia and South Korea. 

Experts cite lack of local content, which can connect with native audiences, as the major factor hindering Netflix's growth in Asian and other foreign markets. Tough regulatory hurdles across different countries are proving to equally tough for Netflix.

Talking to reporters in South Korea, Sarandos said Netflix will need lot of time to study local markets and box offices to create local content.   

Netflix's pursuit to expand in other markets is driven by its declining growth in the American market, where the company has been struggling to increase its subscription base.

Tagsnetflix, china, Netflix China, video streaming service