LeEco has appointed Qualcomm’s Jaiteerth Patwari to head its e-commerce platform LeMall in India.

Patwari was with Qualcomm for past 14 years, where he developed patents for innovations related to content monetization and distribution. He is known for rolling out the world's first Qualcomm mobile application store and messaging products. He will head the R&D department and will be responsible for developing and supporting LeEco's e-commerce business in India, according to ET Telecom.

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“We are very delighted to bring Jaiteerth on board, who will bring with him a wealth of experience which we’re sure will be fruitful for us in our India journey,” said Atul Jain, COO of Smart Electronics Business, LeEco India, in a statement.

Jain said that the company is hiring top-notch talent for its leadership team to fortify its presence in India.

Meanwhile, Patwari has said that he is delighted to join the LeEco family at such a critical junction of its growth journey in India. He said that the team would aggressively scale up the operations of the LeMall and strengthen its presence in India.

The Chinese Internet company is planning to employ 50 more engineers with the talent of building a highly scalable e-commerce platform, The Economic Times reported. It is also considering setting up 5-10 flagship stores in key cities within the next 3-6 months of getting the necessary government approvals. The company has already filed an application with the Foreign Investment Promotion Board (FIPB) seeking approval to open single brand retail shops in the country.

LeEco India’s has its headquarter in Bengaluru. It has been operating in India for over six months with more than 200 employees and plans to hire over 1000 people by the end of 2016.

TagsLeeco, LeMall, Qualcomm, Jaiteerth Patwari, LeEco India, LeEco R&D, LeEco e-commerce