China's top internet regulator wants firm control over live streaming in the country as it grows in popularity among young people in China, BBC reported.

The move by the Cyberspace Administration of China (CAC) is seen as the government's latest effort to clamp down on what it describes "inappropriate online content." Live streaming has caught up with Chinese youth over the past few years, with as many as 80 platforms that support live streaming feeds.

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Some of these sites have gained notoriety for broadcasting dangerous stunts with the aim of going viral online. Bilili, one of the well-known platforms, claims to have 50 million users. The other popular names in the live streaming business are YY, Inke, and Douyu.     

According to People's Daily, the CAC's new rules would put the onus on website administrators to monitor the content on their platforms (including content being streamed) on a 24-hour basis.             

This year, the CAC has been busy pulling the plug on objectionable contents on the web. In April, China's Ministry of Culture launched an investigation into several live-streaming websites for allegedly hosting pornographic and violent contents.

In the following month, the China's Ministry of Culture banned people from eating bananas in erotic ways on live streaming platforms. The ministry claimed that the ban would help in curbing pornography in China.  

China's strict internet regulation and censorship have always evoked debate across the world.

Tagschina, Cyberspace Administration of China, Internet Censorship in China, Chinese Internet Control