CHINA TOPIX

11/02/2024 09:27:46 am

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Xiaomi to Make US Smartphone Debut in 'Near Future'; To Launch New Product in October

China's popular budget smartphone maker Xiaomi will enter the US smartphone market "in the near future,"

(Photo : Getty Images) China's popular budget smartphone maker Xiaomi will enter the US smartphone market "in the near future,"

Chinese tech giant Xiaomi will make its debut in the U.S. smartphone market "in the near future," the company's vice prevident Hugo Barra told Bloomberg.

"The U.S. is a market that we definitely have our sights," Xiaomi's Vice President Hugo Barra told Bloomberg. "We will lead with social media, with the channels that allow us to get in touch with the young generation that are enthusiastic about new technology. We are definitely going there."

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Barra added that the Beijing-headquartered company will be introducing a new product in the U.S. in October but did not reveal any other details about the device.

In June, acquired more than 1,500 patents from Microsoft, which was a clear indication that the Chinese smartphone maker had plans to tap into the North American market as it tried to avoid any legal complications that may arise from its entry into the U.S.

Xiaomi has a reputation for offering consumers a wide range of good quality smartphones at an affordable price. The company already has a presence in the U.S. market but with non-smartphone products like wearables, headphones and other accessories.

The company will competing with the likes of Apple and Samsung in the U.S. as they two tech behemoths have been dominating the smartphone market over the last few years, according to International Business Times.

If Xiaomi wants to survive in the North American market, it would have to partner up with mobile network carriers such as Verizon and AT&T to sell its products, which is something the company has zero experience in.

Xiaomi is taking baby steps before it dives into the North American market and it might take some time before it actually happens.

"The U.S. is a very important market for any consumer electronics and lifestyle brand, certainly for us as well. Obviously we've got to time things carefully," Barra said.

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