CHINA TOPIX

11/22/2024 02:59:09 am

Make CT Your Homepage

Chinese Audiences Protest after 3D Version of 'Jason Bourne' Causes Nausea, Dizziness

Many Chinese fans of the Jason Bourne franchise said they feel exploited by the producers because over 90 percent of the latest film was done in 3D, which forced them to buy more expensive tickets.

(Photo : Facebook/Bourne) Many Chinese fans of the Jason Bourne franchise said they feel exploited by the producers because over 90 percent of the latest film was done in 3D, which forced them to buy more expensive tickets.

The 3D version of action spy thriller "Jason Bourne" has angered moviegoers in China who are not happy with the movie's 2D to 3D conversion.

Universal Pictures released a special 3D format of the Matt Damon film exclusively for the Chinese market but viewers in China are complaining that the poor 3D version has left them feeling dizzy and nauseous, according to China.org.

Like Us on Facebook

"I left the theater after just 40 minutes. Every single minute I was dizzy and wanted to throw up." wrote one user on ratings site Douban.

Many Hollywood films have been converted to 3D especially for Chinese audiences including "2012" and "Furious 7" but critics believe "Jason Bourne" was the wrong choice for 3D conversion because of director Paul Greengrass' style, which includes shooting with handheld cameras and frenetic editing. The film was shot in 2D and released around the world in the same format.

A group of filmgoers show their phone screens with a message that reads,
(Photo : Twitter/ShanghaiEye) A group of filmgoers show their phone screens with a message that reads, "refund our tickets," in protest against a Jason Bourne 3D screening at a Beijing cinema on Thursday

Chinese moviegoers also protested the lack of 2D screenings of the film. Only 8 out of 149 movie theaters in Beijing were showing the 2D version and just 9 of 174 theaters in Shanghai, out of which some were in remote areas or had really early or late show timings, according to Global Times.

What irritated viewers more is that they had to cough up twice as much for a 3D movie ticket than a 2D ticket, which costs 30 yuan ($4.50).

In the wake of protests from Chinese audiences, Universal's Beijing office issued a statement on Weibo saying that it was working in tandem with local distributors to arrange for more 2D screenings of the film in order to meet audience's "diversified moviegoing needs."


Real Time Analytics