The Chinese group that is reportedly pursuing Liverpool FC is said to be willing to increase the English Premier League club's valuation to up to £1 billion, according to latest reports.

PCP Capital Partners and Chinese state-backed financial firm Everbright were said to be the partnership that are trying to buy Liverpool from its current American owners, the Fenway Sports Group (FSG) headed by chairman Tom Werner.

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The Chinese consortium had initially valued the club at around £750 million, but had now expressed willingness to raise it by at least £250 million, which will reach the £1 billion mark, according to Eurosport.

The reason for this commitment is said to be the "surge in the Premier League's broadcasting revenue and redevelopment work at the club's Anfield stadium increasing capacity to more than 54,000 seats".

FSG has still insisted that Liverpool FC is not for sale despite the aggressive approach from the Chinese group, but admitted that they are willing to build a partnership, which means a minority stake of the club could be sold to interested buyers.

Rumors abound that the Chinese consortium was close to taking over the Merseyside squad with reports going out that FSG had already employed an investment bank group to facilitate the sale.

However, the reports seemed to be inaccurate as China Everbright CEO Chen Shuang had recently denied his company's involvement in such a deal, via 90min.

"I really don't know where the media sources come from," said Chen. "I called everyone who might be involved and found no one was aware of this deal."

In the past months, Chinese companies had been aggressive in investing on European football clubs as a way of complying with Chinese president Xi Jinping's call to make the country a world football superpower in the future.

At the moment, Italian Serie A clubs AC Milan and Inter Milan are reportedly under Chinese ownership as well as English teams Aston Villa and Wolverhampton Wanderers. Manchester City and Atletico Madrid also currently caters minority stakes from Chinese investors.

TagsChina Football, China Football rumors, Liverpool FC, China Everbright, Chen Shuang