CHINA TOPIX

#Aldub: A Philippine TV and Global Social Media Phenomenon – What Made It a Success?

Benjie Batanes   |

Dec 08, 2015 07:36 AM EST

On October 24, an online couple popularly known as #AlDub show finally met in person. The event generated a world breaking record of more than 41 million tweets in less than a day from their fans who watched their face-to-face meeting. A lot of experts have been baffled about how a simple television skit could garners so much social media attention.