CHINA TOPIX

NFL: U.S. football Looks to China for Growth Potential, Hits on Aug. 18, 2014

Dan Weisman   |

Aug 18, 2014 09:11 PM EDT

NFL US football season is just weeks away with league officials looking to promote the game on an international basis. One of the places American football wants to hit is China. The NFL has launched publicity campaigns in the last year centering on education and outreach. Measures include special events and broadcasts. They also involve NFL personnel past and present going over to China and staging appearances, even coaching up-and-coming players.