CHINA TOPIX

Alibaba Resorts to ‘Big Data’ to Track Fake Goods

Girish Shetti   |

Jan 17, 2017 03:26 AM EST

Alibaba has decided to resort to 'big data' for solving the bane of counterfeit or fake goods that has casted shadow on the e-commerce giant for several years now. The e-commerce company has formed what it calls the world's first 'Big Data Anti-Counterfeiting Alliance,' which has several big brands on the board.