merchandise industry
China's Booming Film Industry Can Already Rival US Market
| Maria Crisanta Echeverria | | Apr 19, 2016 11:49 AM EDT |
China's surging box office was brought up during the first Annual Chinese Film Festival Merchandising Summit on Monday, highlighting the 50 percent increase in first quarter revenues. It is also estimated to compete with North America as the world's largest theatrical domain next year.
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