CHINA TOPIX

12/23/2024 05:07:26 am

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procter & gamble

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P&G Sheds More Brands in Summer Led by Duracell

By divesting itself of some of its iconic 100 brands this summer, manufacturing giant Procter & Gamble (P&G) is expected to cut its annual sales by 14 percent. The biggest brand to be sold is Duracell batteries, which Berkshire Hathaway would buy for US$2.6 billion in 2016.

P&G products

P&G Trims Product Lines to Focus on Brands That Make Money

Procter & Gamble is taking as many as 100 brands off its product list in a move to streamline its business.

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