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New ad-free social network Ello creating buzz in beta testing.

New Ello Social Network The Anti-Facebook Connecting People Without Ads

Sep 24, 2014 08:41 PM EDT

Say hello to Ello. A new social network set to rival Facebook, but without ads, has launched as an invitation-only beta test attracting subscribers and tech buzz. It bills itself as simple, beautiful and ad-free. Ello, as it's called, began in July as a free service

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