CHINA TOPIX

11/23/2024 11:55:15 pm

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Taobao

Taobao Taps Millenials to fix Reputation

Alibaba-backed Chinese e-commerce platform Taobao is facing some serious regulatory scrutiny due to the company's reputation of being the primary outlet for cheap, and counterfeit goods. In a bid to shake off this unwanted attention, Taobao has tapped the creativity of at least 72 sellers to flaunt their creations during the company's three-day Taobao Maker Festival held in Shanghai.

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