CHINA TOPIX

Taobao Taps Millenials to fix Reputation

Phenny Lynn Palec   |

Jul 26, 2016 11:55 AM EDT

Alibaba-backed Chinese e-commerce platform Taobao is facing some serious regulatory scrutiny due to the company's reputation of being the primary outlet for cheap, and counterfeit goods. In a bid to shake off this unwanted attention, Taobao has tapped the creativity of at least 72 sellers to flaunt their creations during the company's three-day Taobao Maker Festival held in Shanghai.