CHINA TOPIX

Uber China Wants to Capitalize on 90-Second Required App Duration

Phenny Lynn Palec   |

Jul 01, 2016 07:16 AM EDT

In China, Uber users are required to open the app for at least 90 seconds after they get into the car they have hailed. While this does not seem to be a long duration, Uber is planning to capitalize on that minute-and-a-half mark by sending out valuable information or even ads to users.