After several months of anticipation, loads of leaked information and renders, and countless rumors, the LeEco Le Pro 3 is finally rolling out into the market.

Chinese smartphone manufacturer LeEco released its latest flagship device in the Chinese market on Sept. 22.

During the launch event of the LeEco Le Pro 3, the company also reported that they have already shipped more than 17 million Le Phones to date.

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Just like most Chinese smartphone manufacturers, LeEco is also recalibrating its priority which will now focus on the more lucrative yet very competitive global market. LeEco said that the company is currently focusing into expanding to top tech markets like India, Hong Kong and the rest of the Asia-Pacific region.

LeEco video president Feng Xing noted as well that they are planning to debut into the North American and Russian markets soon.

The LeEco Le Pro 3 is geared towards the high-end premium market, a segment that is very hard to crack especially with the current dominance of top smartphone manufacturers such as Apple, Samsung and fellow Chinese companies which include Huawei, ZTE, and Xiaomi. Despite these competitions at hand, LeEco is optimistic about its latest flagship.

According to Tech Node, the Le Pro 3 runs on Android 6.0 Marshmallow with LeEco's own EUI 5.8 custom skin on top. At the heart of the smartphone is a Qualcomm Snapdragon 821 chipset with a quad-core processor clocked at 2.3GHz.

The phone is available in four different configurations depending on the choice of memory and storage space. One model costs $270 and it has 4GB of memory and 32GB of storage space. The $300 model has 4GB of memory and 64GB of storage space. The $375 model has 6GB of memory and 64GB of storage space. Lastly, the $450 model has 6GB of memory and 128GB of storage space.

All four variants of the LeEco Le Pro 3 has 5.5-inch display with 1080p resolution. Color options are gold, rose gold, silver, and gray.

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