Chinese smartphone maker Elephone has announced that its upcoming latest device - the Elephone Max smartphone - will also get a Burgundy color option. It was notable that the company is experimenting with peculiar colors for its smartphone lineup lately.

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Earlier last month, the Elephone S7 smartphone has received two new color options - Green and Gold - apart from original Black and Blue color models. The company's goal is to set their respective consumers free from tedious black, white, and gray, the most common colors in the industry.

As for the specification of the upcoming device, the Elephone Max is said to feature a massive 6-inch display screen with 1920 x 1080 pixel resolutions. Under the hood, the device is powered by MT6767 Helio X20 processor, which is paired with Mali T880 GPU for the graphics. It comes equipped with a huge 4GB of RAM onboard and 64GB native internal memory storage.

On the camera side, the Elephone Max smartphone is said to sports a 13-megapixel rear camera and 5-megapixel front-facing shooter for selfies. The handset runs on Android 6.0 (Marshmallow) operating system out of the box. It is fueled by Li-Ion (Lithium Ion) 4,000mAh capacity battery inside.

Meanwhile, the company also recently launched new color variants for its Elephone S7 smartphone. To recall, the device features 5.5-inch full HD (1920 x 1080 pixel) IPS LCD display screen. The smartphone is powered by a deca-core Helio X20 processor, which is paired with 4GB of RAM onboard. It comes equipped with 64GB native internal memory storage and 16-megapixel f/2.2 rear camera. It runs on Android 6.0 (Marshmallow) operating system out of the box. 

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