CHINA TOPIX

11/02/2024 02:20:15 pm

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Xbox One Sales Accelerates after October System Update Improved Hardware

Microsoft's Xbox One To Be Launched In China on September 29

Xie Enwei, general manager of management and operations of Microsoft in China, speaks during the presentation of the Xbox One by Microsoft as part of ChinaJoy 2014 China Digital Entertainment Expo and Conference in Shanghai July 30, 2014.

Since the PlayStation 4 and Xbox One release in 2013, sales of the latter is reported to be behind the Sony console most of the time.

After the disastrous launch in Japan, it appears the tide has turned for the Xbox One now.

Aside from China, the Microsoft next-gen console is also becoming a hit in the UK with a huge increase in sales after the FIFA 15 release. According to reports, the Xbox One surpassed the PS4 sales at 155 percent.

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This is also due to the new price cut made available in the UK. But while Sony also cut the price of the PS4 in UK, its sales only increased by 80 percent.

In spite of the three-day delay of the launch in China, reports say the Xbox One had a successful unveiling with long lines in stores and fans welcoming the console. The midnight release was a success in 4,000 stores, especially in Beijing and Shanghai.

BesTV and Microsoft moved 100,000 Xbox One units even if Time said it was an expensive console at US$600.

With the launch of the October system update, the Xbox One will be more attractive to customers because of the addition of new features. The main improvement in the October system update is the enhanced overall function and design of the Snap Center.

The compatibility, functionality and organization of apps with the Xbox One October system update offers a better user experience. Multitasking has become more enjoyable and fluid with the console.

The Xbox One October system update is still on preview mode but it's already October and Microsoft could soon announce the update will go live for the public to enjoy in the next few weeks.

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