Is Google Glass Dying on the Vine?
David Curry | | Nov 14, 2014 11:46 AM EST |
Google Glass has been in development for two years at Google X Labs, but coming into 2015, the eyewear technology might have already lost its steam.
When Google first announced Glass in 2013, the Internet was torn on whether this was the most innovative wearable coming to the market, or a weird project that doesn't fit the fashion or technology industry.
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This divide has not changed since the original announcement, and more people are starting to side against Google Glass, with recent surveillance news scaring them away from an eyewear productthat can detect faces and spy on people.
What has changed is the excitement surrounding the eyewear device. A year ago, any news on Google Glass spread throughout the Internet; developers were bringing interesting apps to the platform and people were willing to pay $1,500 to be an "Explorer" before launch.
There is still some of that excitement, but almost half the developers working on an app for Google Glass have stopped, citing lack of interest and small user base as two main reasons. Twitter recently announced it will be dropping development of its Google Glass app.
On top of that, Google appears to be finished with the product before launch. Co-founder Sergey Brin, who has promoted the eyewear product for the past two years, was spotted on the red carpet without his pair, claiming he "left them in his car."
Other executives like CEO Larry Page and head of services Sundar Pichai have stopped talking or wearing Google Glass as well. It feels like Google already knows the commercial hype is over for the product - with no news of mass production - it could be late 2015 before we see a final edition.
Google Glass could still be useful in enterprise, for medical examinations, firefighters and other professions. It is a rather innovative way to train and view the scene, but the commercial identity of Google Glass is dying, and even the creators seem to be moving on.
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