Apple's 'Project Titan' Car Project To Compete With Tesla Motors
David Curry | | Feb 15, 2015 01:46 AM EST |
(Photo : Reuters) Apple has revealed yet another excellent quarter.
Apple might be looking to compete in the electric car market, according to a new report from The Wall Street Journal.
The report claims Apple's internal 'Project Titan' is focused on making an Apple car, similar to Tesla Motors' Model S.
Apple executive Steve Zadesky--an ex-Ford engineer--is reportedly working with a 1,000 staff team on Project Titan, which CEO Tim Cook signed-off almost a year ago.
Like Us on Facebook
The car resembles a minivan, although it's unknown whether this is a final design or just a prototype for the electric car functionality and software integration.
It's not clear if Apple is working on an electric car for itself, or a platform for electric cars to utilize software. We would expect the former, considering Apple is not a big software developer if it doesn't work with first-party hardware.
Apple and Tesla Motors have been in a poaching war, with Apple's employees moving to Tesla for Elon Musk, and Tesla's employees moving to Apple for a huge incentive payment and salary increase.
Tesla has a similar ideology to Apple of making everything in-house, including the chargers, batteries, software, hardware and car services, giving them full dominion over the Tesla cars.
Even the showrooms are owned by Tesla. This approach allows the company to employ experts on the differences between the Model S and gasoline cars, unlike normal car dealerships that might not be vetted on the specific features.
This fascination over the production line comes from Elon Musk's nano-management and focus on the smaller details, a trait similar to Apple's ex-CEO Steve Jobs.
It will be hard for Apple--even with $180 billion in the bank--to win over the electric cars market from Tesla, BMW and Nissan, all focused on bringing electric cars to the mass market by 2018.
Apple is also apparently working on some autonomous techniques for the electric car, potentially stepping into Google territory.
TagsTesla Model S, tesla motors, Electric Car, Project Titan
©2015 Chinatopix All rights reserved. Do not reproduce without permission
EDITOR'S PICKS
-
Did the Trump administration just announce plans for a trade war with ‘hostile’ China and Russia?
-
US Senate passes Taiwan travel bill slammed by China
-
As Yan Sihong’s family grieves, here are other Chinese students who went missing abroad. Some have never been found
-
Beijing blasts Western critics who ‘smear China’ with the term sharp power
-
China Envoy Seeks to Defuse Tensions With U.S. as a Trade War Brews
-
Singapore's Deputy PM Provides Bitcoin Vote of Confidence Amid China's Blanket Bans
-
China warns investors over risks in overseas virtual currency trading
-
Chinese government most trustworthy: survey
-
Kashima Antlers On Course For Back-To-Back Titles
MOST POPULAR
LATEST NEWS
Zhou Yongkang: China's Former Security Chief Sentenced to Life in Prison
China's former Chief of the Ministry of Public Security, Zhou Yongkang, has been given a life sentence after he was found guilty of abusing his office, bribery and deliberately ... Full Article
TRENDING STORY
-
China Pork Prices Expected to Stabilize As The Supplies Recover
-
Elephone P9000 Smartphone is now on Sale on Amazon India
-
There's a Big Chance Cliffhangers Won't Still Be Resolved When Grey's Anatomy Season 13 Returns
-
Supreme Court Ruled on Samsung vs Apple Dispute for Patent Infringement
-
Microsoft Surface Pro 5 Rumors and Release Date: What is the Latest?