Wearable maker Jawbone is apparently in talks with Blackrock and Google for a US$300 million investment, valuing the startup at US$3 billion.

It follows last year's attempt by Jawbone to gain the same amount of funding. That funding round failed to deliver due to the lack of interest from investment firms.

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Investment management company Blackrock seems interested, alongside search giant Google that's looking into a reported partnership with Jawbone.

This partnership might extend to Jawbone creating a wearable with Google Fit installed, or a smartwatch running Android Wear. It's not exactly clear what Google wants from Jawbone's portfolio but the design oriented company could push sales numbers for Android Wear higher.

Jawbone does reportedly have financial problems with its R&D and profit ratio, meaning it's sinking money on newer devices while not making enough sales to make an operating profit.

This should worry some investors but if Google can add another partner to its Google Fit or Android Wear platform, it might be worth the short-term investment in a risky company.

Jawbone's competitor FitBit is looking into an initial public offering this year and has hired Morgan Stanley to work on the IPO. FitBit owns over 60 percent of the fitness tracker market with Jawbone much lower at 20 percent.

TagsJawbone, UP3, UP24, Blackrock, wearable, Android Wear