IU is playing the role of a popular singer Cindy on "The Producers." The role demands that she presents herself as a cold, rude, snobbish character. This has made some speculate that her character is based on her real-life personality, and the scenes involving her have a grain of truth in them. IU's real-life manager has been quick to rubbish such speculations, saying IU is a "friendly person."

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"IU is a friendly person, and she's worked for a long time together with the staff that surround her. She's never ordered people around like Cindy in the show," Park Jung Hyun, who has donned the hat of IU's manager since her debut, said, as quoted by Soompi.

Speaking about a scene in the first episode of "The Producers," where it is shown that Cindy orders her manager to leave a room, saying he is breathing loudly, Jung Hyun said that he laughed at the scene because "it was so funny." He also said, "It was an extreme construction of a relationship for the purposes of the drama." And to underscore that IU is completely different from Cindy, the manager said that she has continued with the same stylist, hair and make-up artists since her debut in the Korean music industry.  

Meanwhile, the ratings of "The Producers" may not have gone through the roof but that has not stopped the show from earning whopping advertising revenue. According to Soompi, it is estimated that the show would earn nearly USD 3.6 million in advertising sales, as each episode of the 12-episode drama is earning ad revenue worth USD 270,000.

And it can be expected that the guest appearance of singer, MC and actor Lee Seung-gi may help boost the ratings. He is set to appear in episode 6 of "The Producers." He has reportedly shot scenes with Gong Hyo Jin and IU. It is not clear whether he is playing himself or portraying the role a character. 

TagsIU, the producers, Cindy, korean drama, Kim Soo-hyun, Gong Hyo Jin, IU Cindy