Apple is looking to change the way that people get their news with the launch of a new news app, named, appropriately enough, News. With the launch of iOS 9, it will be a permanent part of the iPhone's app ecosystem, NPR reported.

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What sets this apart from previous attempts at news apps is that News will collaborate with news publications that will share their content, rather than competing with them. Apple hopes that there will be an easily accessible clearinghouse of news that can be easily accessed on mobile devices, but one that distributes articles professionally produced, thereby merging the best of both worlds.

"News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn't share your personal data," said Eddy Cue, Apple's senior vice president of Internet Software and Services in a statement posted on its website.

Apple said it teamed up with nearly 20 publishers including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN, and Bloomberg.

Since News will not be launched until fall, its success is uncertain.

The news industry, the assortment of publications that report on events and current affairs, has been in turmoil in recent times. The traditional structure of news media, with strict deadlines and consistent publication or airing schedules, has given way to 24 hour news programming, and as-it-happens reporting, oftentimes reported by people who happened to be on the scene, rather than professional journalists.

Online reporting, combined with the social media and blogging, has changed the way that readers get news and use content. Readers expect instantaneous information, and to be able to personalise their understanding of events. Many users expect content for free.

According to the Pew Research Center, a survey confirmed that users view Facebook and Twitter as source of news, but social media is not a big pathway of news when Internet users still prefer to go directly on the news organisation's website to view the story.

Only nine percent of digital news consumers use Facebook and Twitter, 36 percent prefer news organisations' websites, while 29 percent use apps in their quest to read the news.

"Social media are additional paths to news, not replacements for more traditional ones," the report stated.

Despite these trends, many mobile computing apps have not effectively been able to steer readers towards their own platform. One such reason is that many publishers have not been interested in providing content that undercuts their own business.

Despite these changes, news journalism remains a dividing line between readers and writers. Many, however, strive to implement a gateway towards news.

Many mobile apps have been introduced, with the hope of creating a gateway between consumers of news content and the producers.

There are also audio spoken word platforms that allow users to access news and information anytime.

For example, London-based Audioboom (London AIM:BOOM) works with broadcasters and publishers like BBC, Zee TV, Eros International, Southern Cross Austereo, Fairfax Digital, Sky, Reuters, CNBC, Time, NPR, talkSPORT, AFL, Financial Times, The Telegraph, and The Guardian to bring audio news content to digital news consumers.

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