Netflix May Not Be Ready To Conquer China by 2016, Says CEO
Adelyn Torralba | | Jul 18, 2015 01:11 AM EDT |
(Photo : Reuters) In a recent statement made by Reed Hastings, Chief Executive Officer of Netflix, he said that their plan to conquer China by 2016 may not be possible in time for the company's target date.
In a recent statement made by Reed Hastings, Chief Executive Officer of Netflix, he said that their plan to conquer China by 2016 may not be possible in time for the company's target date. He regarded the acquisition of permits, clearances and partnerships in China to be the cause of delay. Hastings also confirmed that they are ready, their materials and content is ready to conquer China, if only they can figure out other ways to offer Netflix to China. Netflix China, according to Hastings, will be loved by its consumers. According to Technology News Asia, until such time all the permits are acquired, Netflix can never be too sure of their future in China.
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According to AvClub, Netflix is all set to expand in Japan this quarter; however, they are also aware that the country is very sensitive to its brands and the kind of service they accept. Once they do, Hastings said it would be one of the hardest and slowest market to conquer.
Netflix is also confident that long term partnership with Japan could immensely boost their market as Japanese consumers tend to support a quality brand that has contributed to their lifestyle activities. Netflix is willing to invest in Japan if it means getting a return on investment in the long run.
The fourth quarter of 2015 will be big for Netflix as they move to win the approval of Portugal, Spain and Italy. Netflix has been working on reaching at least 200 countries by the fourth quarter of 2016, and the report of reaching 65 million subscribers recently has been a milestone for the video streaming company. The figures only proved that their yearly forecast has been easily swept by marketing strategies in the past years.
Netflix China as implied by Hastings may come a little bit late, but they will come. The CEO said, "So China, again, we still have some things to figure out, but I suppose its possible and we're confident its going to happen," when asked about the hurdles of launching Netflix in China.
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