Apple To Shut Down Beats Music On Nov. 30
Phenny Lynn Palec | | Nov 13, 2015 10:57 AM EST |
(Photo : Reuters/Robert Galbraith) Just one day after its packaging was leaked online, tech giant Apple finally launched the official Apple Watch Magnetic Charging Dock.
Tech giant Apple is finally shutting down its Beats Music division on Nov. 30. For many analysts, this is an inevitable move that has been decided since Apple acquired the company and infuse its services into Apple Music.
The announcement was posted on Beats Music's official support website by customer experience manager Dale Bagwell writing, "All he pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you'll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more."
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According to Apple Insider, Bagwell said that all Beats Music subscription will be cancelled come Nov. 30. He also urged users to migrate their profile, including picks and preferences, into Apple Music.
Apple purchased Beats in 2014 for a record $3 billion, acquiring all the latter's software and hardware units as well as some of its top executive; Trent Reznor, Jimmy Iovine and Dr. Dre. Beats Music's playlist generation technology was subsequently integrated into Apple Music. On the other hand, the Beats by Dr. Dre brand will not be included in the shutdown.
After its acquisition of Beats Music, Apple launched Apple Music with Beats 1 Radio in June as a service exclusive only to iOS devices. The service was also ported to the fourth-generation Apple TV through tvOS. Most recently, Apple released a beta version of Apple Music for the Android operating system.
Following it launched in June, Apple CEO Tim Cook claim that 6.5 million users subscribed to the Apple Music service. According to CNet, an additional 8.5 million users signed up for the 90-day free trial.
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