Chinese aerial vehicles manufacturer DJI has launched its latest smart camera drone technology - the Phantom 4 - which is expected to be available for preorder with a price tag of $1,399, directly via the company's official website and exclusively on Apple's online retail store.

DJI, the world's leader in camera drones and unmanned aerial vehicles, introduced the new drone as part of the Phantom series at a recent event in New York City.

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The Phantom 4 comes with many interesting features and intelligent capabilities such as the ability to follow users automatically wherever they are, and the ability to avoid obstacles on its own.

Specs-wise, the Phantom 4 weighs 1,380 grams and flies with a maximum speed of 20 meters per second in "Sport Mode", according to DJI. The drone can ascend up to a maximum speed of 6 meters per second and descend at 4 meters per second.

As for its camera, users can capture 4K videos at 30 frames per second, 1080p (Full HD) videos at 120 frames per second, and 12 megapixel images in JPEG and DNG RAW. With the drone's visual tracking system, called Active Track, users can automate their devices to capture professional quality images of moving subjects.

In the TapFly Mode, users can simply tap their iPhone or iPad display screens to direct the drone to a specific location. The Phantom 4 connects to devices via the free DJI Go App for full manual camera control, live video feed and access to the different modes. Other specifications include a 5,350 mAh battery that allows up to more than 28 minutes of flight time.

Established in 2006, DJI is currently the world's leader in the civilian drone industry, manufacturing a range of products for industrial, professional and beginners. Their products include unmanned aerial vehicles, flying cameras and platforms for photography and videography, flight controllers, Gimbals, and other accessories for helicopters. The company has divisions in China, Japan, Europe and North America.

TagsDJI Phantom 4 Drone March 2016, DJI News, DJI Phantom 4 Apple Online Store