Huawei and Leica Camera Join Forces to Enhance Smartphone Photography
Sami Ghanmi | | Feb 28, 2016 09:29 AM EST |
(Photo : Getty Images) Huawei has entered into a partnership with Germany's Leica Camera.
Chinese tech giant Huawei Technologies Co. Ltd. has announced it is joining forces with German optics enterprise and camera manufacturer Leica Camera to develop and improve the quality of smartphone photography.
The new agreement will see Huawei and Leica Camera working together on design, engineering, research and development, and customer experience. By partnering with one of the world's leader in the photography industry, the Chinese giant aims to take camera smartphone technology to the next level.
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Oliver Kaltner, chief executive offier of Leica Camera said, "The strategic alliance between Huawei and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible."
"In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality." Kaltner added.
The partnership will also give Leica Camera the opportunity to expand its business into the field of mobile devices and reach new target groups.
Founded in 1849, Leica is known for developing high-quality lightweight camera technologies, photographic lenses and other optical equipment for over a century. In 2015, Japanese tech giant Panasonic launched its Lumix CM1 smartphone with Leica optics in the U.S. market.
Last month, Panasonic unveiled its Lumix CM10 connected camera without the features of a smartphone. This device still runs on the Android operating system and comes with similar design as the original CM1 handset.
This year, Huawei and Apple Inc. could begin adopting dual-camera technology as well, according to a recent research report by Morgan Stanley. Dual-camera technology is expected to improve image resolution quality, among others, and will enable developers to design new apps, said Morgan Stanley Analyst Jasmine Lu.
The latest device to feature dual rear cameras is LG's latest G5 smartphone unveiled at the Mobile World Congress (MWC) 2016 event in Barcelona.
TagsHuawei Leica Camera Smartphone Photography, Huawei Technologies Co. Ltd., Leica Camera
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