As part of the celebration of Earth Day next week, Apple is starting an initiative that will give users a chance to give money to the World Wildlife Fund. The program called Apps For Earth will raise money through purchases of specially designated apps.

The program was launched on Thursday, April 14 and will run until April 24, two days after the Earth Day celebration. All the proceeds collected through the participating apps will go directly to the World Wildlife Fund (WWF). The WWF, the world's leading conservative organization, aims to protect the Earth's natural resources ranging from forests, oceans, to wildlife and food sources.

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A total of 27 apps joined the Apps For Earth program. These apps are: Angry Birds 2, Best Friends, Candy Crush Soda Saga, Cooking Dash 2016, Cut the Rope: Magic, Disney Infinity: Toy Boy 3.0, Dragon City Mobile, Enlight, Hay Day, Hearthstone: Heroes of Warcraft, Jurassic World: The Game, Kendall and Kylie, Line, Line: Disney Tsum Tsum, Map My Run, Marvel Contest of Champions, Peak - Brain Training, Procreate Pocket, Recolor - Coloring Books for Adults, SimCity BuidIt, Star Wars: Galaxy of Heroes, Tabs & Chords by Ultimate Guitar, The Earth by Tinybop, Trivia Crack, VSCO, WWF Together and Yoga Studio.

Aside from the Apps for Earth promotion, Apple also changed the entire front-end of its App Store to now reflect an environment-friendly theme as well as messages.

The World Wildlife Fund also has its own app called WWF Together which acts as a hub for its fundraising campaigns.

In a statement, the World Wildlife Fund said, "WWF is proud to be part of Apps for Earth, helping protect the planet, one app at a time. Through April 24 only, when you download WWF Together and purchase Earth's story, 100% of proceeds go to WWF."

Many of the apps that are part of Apps For Earth have been updated in order to reflect the partnership between WWF and Apple.

Tagsapple, Earth Day, Earth Day celebration, Apple Earth Day, WWF, World Wildlife Fund, Apps for Earth, Apple Apps for Earth, WWF Together, WWF apps