Yahoo Struggles Despite Millions of Monthly Users
Phenny Lynn Palec | | Apr 22, 2016 03:10 PM EDT |
(Photo : Getty Images) Yahoo continues to struggle in the ever changing market despite boasting of millions of monthly users.
Yahoo has been one of the most recognizable Internet brands in the past two decades. The company was able to create an online empire that offers a wide range of services as well as a robust online advertising business. Statistics show that Yahoo receives at least 200 million unique views every month, but the company is still facing a downward growth.
Like Us on Facebook
Despite Yahoo's impressive stats, investors are still skeptical whether the company can stand on its own. On April 19, Yahoo executives said that they will continue to find investors while at the same time expand the company's video and mobile advertising business.
Yahoo closed its first round of bids for investors on April 18 with companies like Verizon Communications, Apax Partners LLP, TPG Capital and Bain Capital LLP putting up their respective bids.
It is rather rare for an Internet company as big as Yahoo to experience a slump in terms of revenue, especially in current times when Internet-related products and services continue to surge upward. Some market and tech analysts claim that the roots of Yahoo's problems can be traced back to the company's early days.
A market analyst pointed out that Yahoo is losing some of its best software engineers to big tech companies like Google and Facebook because of lack of compensation or incentives. Due to this talent drain, Yahoo is struggling to create interesting products that will keep up with the current consumer trend.
In an interview with The Washington Post, Optimal chief executive officer Rob Leathern said, "They have a lot of traffic, but they've gotten to the point where many people have just lost their patience. They are a shadow of their former selves."
Another analyst pointed out that Yahoo's continued struggle is because the company was not able to quickly adapt to two major trends of the Internet: social networks and mobile devices. The mobile platform dealt the biggest blow on Yahoo since display ads are not really a big trend on the platform. Moreover, aside from Yahoo Mail, most of Yahoo's app never made a huge impact on two of the biggest mobile operating systems; Android and iOS.
TagsYahoo, yahoo news, Yahoo finance, Yahoo update, Yahoo business, Yahoo investors
©2015 Chinatopix All rights reserved. Do not reproduce without permission
EDITOR'S PICKS
-
Did the Trump administration just announce plans for a trade war with ‘hostile’ China and Russia?
-
US Senate passes Taiwan travel bill slammed by China
-
As Yan Sihong’s family grieves, here are other Chinese students who went missing abroad. Some have never been found
-
Beijing blasts Western critics who ‘smear China’ with the term sharp power
-
China Envoy Seeks to Defuse Tensions With U.S. as a Trade War Brews
-
Singapore's Deputy PM Provides Bitcoin Vote of Confidence Amid China's Blanket Bans
-
China warns investors over risks in overseas virtual currency trading
-
Chinese government most trustworthy: survey
-
Kashima Antlers On Course For Back-To-Back Titles
MOST POPULAR
LATEST NEWS
Zhou Yongkang: China's Former Security Chief Sentenced to Life in Prison
China's former Chief of the Ministry of Public Security, Zhou Yongkang, has been given a life sentence after he was found guilty of abusing his office, bribery and deliberately ... Full Article
TRENDING STORY
-
China Pork Prices Expected to Stabilize As The Supplies Recover
-
Elephone P9000 Smartphone is now on Sale on Amazon India
-
There's a Big Chance Cliffhangers Won't Still Be Resolved When Grey's Anatomy Season 13 Returns
-
Supreme Court Ruled on Samsung vs Apple Dispute for Patent Infringement
-
Microsoft Surface Pro 5 Rumors and Release Date: What is the Latest?