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11/02/2024 12:27:10 pm

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Microsoft Draws Flak in China Over Aggressive Windows 10 Upgrade Strategy

Microsoft will End Free Upgrade to Windows 10 on July 29

(Photo : Getty Images) Microsoft has come under criticisms in China for promoting automatic upgrade to Windows 10.

Chinese users are complaining about Microsoft's aggressive strategy to push users to upgrade to its latest operating software, Windows 10, according to Chinese state media.

Microsoft is facing heavy criticism in China over the company's assertive stance in pushing users to upgrade to its latest operating system. Some Chinese users have voiced theirirritation after their computers inadvertently upgraded to Windows 10 without their approval or maybe because they overlooked an on-screen notification.

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Microsoft started to push Windows 10 upgrades aggressively to Chinese users earlier this month. Microsoft did this by pre-scheduling the free upgrade. An on-screen notification will warn users of the impending upgrade. However, the notification only offers a limited cancel option which can be easily overlooked. There is a red X button located on the upper-right corner of the notification box, but instead of cancelling the operating, it authorized the upgrade to begin at the allotted time, according to China Daily.

Microsoft is still in hot waters in China, as the company is facing an anti-trust investigation which has been going on for more than two years. Despite this hurdles, Microsoft has been able to score some major deals with the China's largest defense conglomerate which agreed to market and sell Windows 10 to Chinese government agencies.

Additionally, Microsoft was able to strike a deal with Chinese tech giant Baidu to distribute Windows 10 upgrade in China in exchange for making the search engine the default option on the Internet browser Edge, according to Computer World.

Internet Society of China legal advisor Zhao Zhanling told Xinhua, China's official news agency, that: "The company has abused its dominant market position and broken the market order for fair play."

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