LeEco: Chinese Tech Giant to Make US Debut in Three Months
Manthan Chheda | | Jul 07, 2016 02:23 AM EDT |
(Photo : Getty Images) A LeEco badge is displayed on the side of the LeSee concept sports vehicle, manufactured by Le Holdings Co. also known as LeEco, at the Beijing International Automotive Exhibition in Beijing, China, on Monday, April 25, 2016.
After thriving in markets like China as well as India, Chinese tech and media company LeEco will now cater to customers in the United States.
The company has plans to launch itself as a brand in the U.S. in the next three months, according to a leaked internal memo signed by LeEco CEO Jia Yueting.
Like Us on Facebook
"We will disrupt traditional industries... and create new value for users in North America and worldwide," Jia wrote in the memo, before adding that the company will aim to challenge the status quo and take on technology behemoths such as Apple, Tesla and Amazon.
The firm has also told CNET in a statement that its plans include the launch of a line of products and media services just in time for the holiday season.
Even though it was originally an online streaming website, dubbed as the "Netflix of China," LeEco now has established itself as a company in several industries, including smartphones, televisions and automobiles. Speculation about LeEco's move to the US has been going on since last year and the company has already set up an office in Redwood, California.
Earlier this year, LeEco unveiled a concept car and announced a partnership with Aston Martin to co-develop an electric vehicle. The company, which was previously known as LeTV, was one of the first ones to introduce phones powered by the Snapdragon 820 processor and a USB Type-C Port in its devices.
LeEco's expansion in the U.S. could be a challenging move for the company. In spite of being financially strong, it will not only face fierce competition from tech giant like Apple, Google and Samsung, but also other Chinese companies such as Xiaomi and OnePlus, which similar plans in the United States.
TagsLeeco, china, US, LeEco US, LeEco US debut, LeEco US launch
©2015 Chinatopix All rights reserved. Do not reproduce without permission
- LeEco Le Max 2 With new Force Gold Color Unveiled, to go Flash Sale on July 5 Alongside Le 2
- Leaked Photo Reveals Dual Camera Setup for Upcoming LeEco Phone
- LeEco LEX720 Smartphone With Snapdragon 821 Spotted on AnTuTu Benchmark
- LeEco Le 2 and Le Max2: LeMall Becomes Popular Among Indians, Gets Over 100,000 Registrations For June 28 Flash Sale
EDITOR'S PICKS
-
Did the Trump administration just announce plans for a trade war with ‘hostile’ China and Russia?
-
US Senate passes Taiwan travel bill slammed by China
-
As Yan Sihong’s family grieves, here are other Chinese students who went missing abroad. Some have never been found
-
Beijing blasts Western critics who ‘smear China’ with the term sharp power
-
China Envoy Seeks to Defuse Tensions With U.S. as a Trade War Brews
-
Singapore's Deputy PM Provides Bitcoin Vote of Confidence Amid China's Blanket Bans
-
China warns investors over risks in overseas virtual currency trading
-
Chinese government most trustworthy: survey
-
Kashima Antlers On Course For Back-To-Back Titles
MOST POPULAR
LATEST NEWS
Zhou Yongkang: China's Former Security Chief Sentenced to Life in Prison
China's former Chief of the Ministry of Public Security, Zhou Yongkang, has been given a life sentence after he was found guilty of abusing his office, bribery and deliberately ... Full Article
TRENDING STORY
-
China Pork Prices Expected to Stabilize As The Supplies Recover
-
Elephone P9000 Smartphone is now on Sale on Amazon India
-
There's a Big Chance Cliffhangers Won't Still Be Resolved When Grey's Anatomy Season 13 Returns
-
Supreme Court Ruled on Samsung vs Apple Dispute for Patent Infringement
-
Microsoft Surface Pro 5 Rumors and Release Date: What is the Latest?