Taiwanese tech giant HTC is looking to establish itself as a major player in the Chinese virtual reality industry. HTC recently announced that it had signed an agreement with Chinese e-commerce giant Alibaba to achieve its goals.

The financial details of the deal were not disclosed to the public. However it was reported that under the terms of this newly forged collaboration, HTC would make use of  Alibaba's cloud computing services and integrate it into its virtual reality unit. Although HTC, with its HTC Vive virtual reality headset, is one of the first companies to release a VR hardware into the market, the company has been struggling to compete in the fledgling market, especially with competitors like Sony, Samsung, and Oculus.

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HTC has been quite busy promoting its virtual reality products and services. In April, the company set up an investment fund worth $100 million to entice virtual reality startups to create contents for the HTC Vive headset. In July, HTC announced that it is opening more than 10,000 HTC Vive virtual reality experience centers in mainland China to provide Chinese consumers with an easy to access site where they can enjoy a fully immersive virtual reality experience.

According to China Tech News, HTC and Alibaba are also looking to improve their data center infrastructure, which the two companies agree is a big component in streaming virtual reality contents to customers. Aliyun, Alibaba's cloud computing division, is also looking for international partners who are interested in establishing a foothold in the Chinese tech market.

TagsHTC, Alibaba, VR, Virtual Reality, Cloud, Alibaba Cloud, HTC Vive