CHINA TOPIX

OnePlus Closes Offline Retail Stores in Beijing, Shanghai

Phenny Lynn Palec   |

Aug 30, 2016 06:04 PM EDT

With the overly crowded smartphone market, certain brands have to cut corners on their marketing strategy to stay at the edge. China is probably the largest smartphone market in the world, and its playing field has become riskier and more difficult. Due to this overwhelming competition, Chinese smartphone manufacturer OnePlus has announced that it is closing all of its offline retail stores in Shanghai and Beijing.