With the overly crowded smartphone market, certain brands have to cut corners on their marketing strategy to stay at the edge. China is probably the largest smartphone market in the world, and its playing field has become riskier and more difficult. Due to this overwhelming competition, Chinese smartphone manufacturer OnePlus has announced that it is closing all of its offline retail stores in Shanghai and Beijing.

Like Us on Facebook

Since November 2015, OnePlus has closed 45 offline stores across China. The two outlets based in Beijing and Shanghai were considered the company's last bastion of flagship stores. This move means that OnePlus will no longer have any self-owned offline store in the country.

The Shenzhen-based company said that the reason behind the recent closure is to ensure that its production resources are efficiently divided into more pressing parts of its business.

OnePlus also said that its strategy for the future would focus on software development, e-commerce outlets, and the development of high-performance products for consumers.

In June, OnePlus officially launched its latest flagship smartphone, the OnePlus 3. During the launch of the smartphone, OnePlus chief executive officer Liu Zuoho said that the company is looking to focus more on online sales platforms in China and finally forego offline stores. At the same time, Liu also highlighted that company's plan to focus more on product development to further improve its good reputation.

TagsOnePlus, Oneplus news, OnePlus retail store, OnePlus offline store, OnePlus beijing, OnePlus shanghai