CHINA TOPIX

Tencent Forms Partnership With AppsFlyer to Boost Advertising Business

Phenny Lynn Palec   |

Sep 04, 2016 05:30 PM EDT

Chinese tech giant Tencent is fulfilling its promise to boost its advertising business as well as give its clients access to a more optimized set of tools. Tencent recently announced a newly formed partnership with mobile marketing analytics platform AppsFlyer. The two companies have created a partnership that would allow app marketers outside of China to access real-time analytics to Tencent Social Ads.