Facebook has opened up its mobile ad-network to all developers and publishers, making it a direct competitor to Google, Yahoo and others who provide advertising. Previously, Facebook ads have only been available on Facebook and Facebook's owned mobile apps, making it a smaller reach than Googles.

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Facebook's Product Manager Sriram Krishnan, lead of mobile advertising efforts, said the ad-network is broadly available to all developers and publishers. Facebook is promising higher rates of split revenue compared to the competition, due to its higher-ad rates.

The way Facebook obtains more money per-ad is due to how well it can target users. Google only has a small set of recent searches and potentially Gmail/Google+ information to go off when optimising ads, but Facebook has tons of information on the user for advertisers to target.

In the past few years, Facebook has doubled down on mobile. Almost all apps have been revamped from HTML5 to native mobile code, alongside bringing a better ad-network onto mobile, which could take over the mobile space if Google is not quick.

The problem is Google cannot really beat Facebook when it comes to targeting. To keep developers and publishers on board, Google might have to make revenue share even higher for publishers, or create new algorithms to make their ads better at attracting users.

Online advertising is a huge market, Google has been the king for a long time, but newcomers like Facebook will start to take a larger share of the $140 billion market. This also puts pressure on other ad agencies, who cannot use the same targeted features Facebook and Google have available.

Facebook has implemented a new feature, called Atlas, into their mobile ad-network. The tool allows publishers to get multiple ad sources and serve them on multiple websites and apps, all targeted. This year alone, Facebook has spent over $100 million on acquisitions for mobile advertising talent.

Tagsadvertising, Mobile Ads, Mobile Apps, Facebook Ads