advertising
AppLovin Sells Majority Stake to China's Orient Hontai Capital for $1.42B
Charissa Echavez | | Sep 27, 2016 10:52 AM EDT |
Mobile ad startup AppLovin announced on Monday it is selling a major stake to Chinese private equity firm Orient Hontai Capital for a staggering $1.42 billion, Fortune reported.
Tencent Forms Partnership With AppsFlyer to Boost Advertising Business
Phenny Lynn Palec | | Sep 04, 2016 05:30 PM EDT |
Chinese tech giant Tencent is fulfilling its promise to boost its advertising business as well as give its clients access to a more optimized set of tools. Tencent recently announced a newly formed partnership with mobile marketing analytics platform AppsFlyer. The two companies have created a partnership that would allow app marketers outside of China to access real-time analytics to Tencent Social Ads.
Three Invites 500,000 Users to Test Ad-Blocking Technology
Phenny Lynn Palec | | May 29, 2016 05:07 PM EDT |
United Kingdom-based wireless carrier Three announced its intentions to block ads on mobile devices in February. Now, the network provider has unveiled its strategy; revealing that it will offer 500,000 of its customers the chance to be a part of the test phase of this new service. Three is planning to kick off the test next month.
Tencent, Baidu to Lead China's Digital Ad Market
Charissa Echavez | | May 19, 2016 12:26 PM EDT |
Tech giants Baidu and Tencent are expected to dominate China's digital advertising market, just like their American counterparts Google and Facebook, according to a report from Goldman Sachs.
Ex-Google+ Designer Slams Social Network for Failures
David Curry | | Dec 02, 2014 07:14 AM EST |
An ex-Google designer who worked on the Google+ social network looks back at some of the mistakes.
China's Censors Don't Want People Being Punny
Dan Weisman | | Dec 01, 2014 04:58 PM EST |
Chinese authorities have officially declared what many people have been groaning about for centuries - puns just aren't funny.
Google Contributor Lets Users Pay to Not See Ads
David Curry | | Nov 21, 2014 10:09 AM EST |
Google's biggest revenue source comes from advertizing, but for those who hate being the product, the search company is now offering a way to pay-per-month for your favorite publishers.
Verizon, AT&T Are Only Carriers Using Perma-Cookies
David Curry | | Nov 09, 2014 10:07 AM EST |
Perma-cookies are the new anti-privacy feature used by Verizon Wireless and AT&T, and they may be acting alone in the carrier space.
Facebook Opens up Ad Network to all Mobile Apps
David Curry | | Oct 07, 2014 04:58 PM EDT |
Facebook has announced all developers and publishers will be able to use its mobile ad-network, making it a genuine competitor to Google.
Twitter Launches New Advertising Scheme
Marc Maligalig | | Aug 13, 2014 07:57 AM EDT |
Twitter discovered that messages on its website that had a native Twitter clip create more views and engagements.
Reddit Tries to Capitalize on Success
Marc Maligalig | | Jul 28, 2014 06:06 PM EDT |
Reddit is trying to go into the advertising business while retaining its essence.
WeChat is Becoming an Advertising Platform
Marco Foronda | | Jul 10, 2014 02:14 AM EDT |
WeChat has 400 million active users.
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