T-Mobile Launching New Plans Focused on Business
David Curry | | Mar 19, 2015 07:27 AM EDT |
(Photo : Reuters) T-Mobile is launching new plans for business customers.
T-Mobile CEO John Legere is back to business, kicking off the Un-Carrier 9.0 keynote with new plans for business customers.
Currently, T-Mobile controls a meagre percentage of business customers with most going to AT&T or Verizon for business contacts. Legere is hoping these new easy to understand plans will win T-Mobile customers the same way it has on the consumer side of the carrier market.
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"We are going to do for businesses, what we've already been doing for consumers," Legere said at the Un-Carrier event. "Eliminate pain points and force change."
It starts with a simple plan: 10 lines for $160 per month. Each additional line costs $16 up to 20. This is great for small businesses but it gets better as T-Mobile scales the plan.
The price drops to $10 per line for 30 to 1,000 lines, meaning businesses will be able to outfit employees with a smartphone and only have to pay $10 per month to have unlimited texts, calls and 1GB of data.
Even after 1,000 lines, T-Mobile will not move into backroom negotiations. It will only offer the flat rate of $10 per extra line. This is a smart move as Verizon, AT&T and Sprint all tackle business customers in different ways, negotiating different contracts for different customers.
If businesses want to upgrade the package, T-Mobile offers 2 GB of data for an extra $10 per line, an extra $30 per line for unlimited 4G LTE data.
For small to medium sized businesses, T-Mobile is offering a pool of 100 GB of data for $475 per month. Businesses can once again acquire more pool data for the same price.
T-Mobile is throwing in a few freebies when a business signs up, including a free .com domain from GoDaddy and a free .com email address from Office 365.
This is a big step into the business market but will T-Mobile be able to surpass the troubling reputation of its network and win over business customers?
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