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11/22/2024 01:56:02 am

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Country Singer Carrie Underwood to Showcase New Line at New York Fashion Week

Singer/songwriter Carrie Underwood

(Photo : Stephen Lovekin/Getty Images for Big Barrel) Singer/songwriter Carrie Underwood performs onstage during day 3 of the Big Barrel Country Music Festival on June 28, 2015 in Dover, Delaware.

Country music singer Carrie Underwood will showcase her new fitness and lifestyle line at the New York Fashion Week in September. The fall edition of the popular runway show will begin on Sept. 10.

The 32-year-old who is used to sitting front row at various fashion weeks will now be behind the scenes, presenting her fitness and lifestyle apparel line, Calia by Carrie Underwood, which debuted in March. She has tied up with retailer, Dick's Sporting Goods, where her products are exclusively being sold.

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The seven-time Grammy winner and "American Idol" alum, will present her fall collection on Sept. 10. It will be held at The HQ, a new venue at 451 West 14th Street. It is a custom curated pop uo shop. She will also host "activation" at the new venue next month that will be used for New York Fashion Week events, WWD reported.

Her show will be a pop-up, where invitees will be able to shop the line immediately. Underwood said that it is her first show, where she is involved all the other times, she has watched the shows. She said that as a spectator, she's often frustrated that she has to wait six months before she can buy the merchandise she sees on the runway.

"But with this, people can see what we're working on right now and buy it immediately. I love that and I hope they will, too," said Underwood, who has released her new single "Smoke Break."

The blonde beauty is expected to announce an extension of her new line. She said that her favorite outfits from her own line are sweaters, which are "supercomfy and easy to pull on." The range also includes tights with great patterns and rich colors that are very warm.

The line also offers its customers a new fabric technology called Bodywarm. It is designed to guard against cold and retain body heat. The line features capris and pants ranging from $60 to $85 and $30 to $35, respectively. The new mother of one said that she is involved in the design of the collection. According to Underwood, Calia bridges the gap between functional workout clothes and regular wear. 

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