Chinese technology company LeEco, formerly known as LeTV, is aspiring to become the third largest smartphone vendor in India by the end of 2016. The company, which entered the smartphone business back in April 2015, recently arrived in the Indian market with the release of its Le 1s and Le Max Pro smartphones.

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LeTV is the latest Chinese company to enter the market, following in the footsteps of numerous Chinese brands such as Huawei Technologies Co. Ltd., Xiaomi Inc., Meizu Technology Co., Ltd., OnePlus, Oppo Electronics, and Gionee, among others.

As part of its ambitious plan, LeEco announced last month that it will open around 555 customer support service centers that will cover over 300 cities in India. These centers are expected to provide a 24/7 toll free helpline in multiple languages.

Atul Jain, Chief Executive Officer of LeEco India said, "At LeEco, it is our constant endeavour to provide our users with superior products and content integrated ecosystem which ensure that their user experience on all our devices is unified and exceptional."

"We are very excited about our launch in India and look forward to a long-term association with consumers in this market. We are confident to disrupt the market with our innovative products at sustainable prices."

LeEco is also planning to open a new research and development (R&D) center in India, where it aims to hire around 1,000 people in 2016. The center will focus on developing products for both the local and international markets.

As for its products, LeEco plans to begin selling its virtual headsets and smart TVs sometime in June. The latest device to land in the country is the Le Max Pro, which is the first to feature Qualcomm's most powerful chipset, the Snapdragon 820.

In the meantime, LeEco announced last month that it managed to sell over 3 million units of its Le 1s smartphone in just over two months. Last year, the company sold around 4 million smartphones.

TagsLeEco LeTV India 2016, LeEco India, LeEco Le 1s Le Max Pro