Online social networking giant Twitter Inc. has hired former General Manager of Microsoft Greater China Region, Kathy Chen, as the new Managing Director for the company's Greater China office in Hong Kong.

Kathy Chen is an information technology executive who was the former General Manager of Microsoft Asia-Pacific Research & Development Group based in Beijing, and former General Manager of Cisco Systems' East China Region.

Like Us on Facebook

As the new Managing Director in Greater China, Ms. Chen will be the one responsible to reach out to potential clients and advertisers. It is worth mentioning that Greater China includes mainland China, Hong Kong, Macau and Taiwan.

In spite of the fact that Twitter has been blocked in the country since 2009, last year the company managed to establish an office in Hong Kong. The aim was to look for companies who are interested in advertising their products and services to Twitter's millions of users worldwide.

According to a report by South China Morning Post (SCMP), Twitter's Vice President for Asia-Pacific, Latin America and emerging markets, Shailesh Rao, said that there has been a 340 percent increase in the number of companies who advertise using Twitter's platform.

Due to the success, Mr. Rao said, the company plans to increase its investment in the region, and will also bring other services to the table, such as its new customer service platform and data analytics. Twitter's data analytics can provide companies with insight on how to interact effectively with their audiences.

Major companies that are using Twitter include very popular Chinese brands and media outlets such as Huawei Technologies Co. Ltd., Lenovo Group Ltd. and Xinhua News Agency, which is the largest media organization in China.

TagsTwitter China News, Twitter Inc., Twitter New Managing Director Kathy Chen Hong Kong Greater China, Twitter Greater China Hong Kong