CHINA TOPIX

11/02/2024 12:30:26 pm

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Huawei to Release 2 new Smartphones at 2016 IFA Conference

Huawei Mate 9

(Photo : Getty Images) The Huawei Mate 9 is expected to hit the market soon.

Chinese tech giant Huawei has announced that it is planning to release two smartphones at the upcoming 2016 IFA conference in Berlin.

There are speculations that the Huawei Nova and Nova Plus models are the two smartphones that Huawei would be released at the event. Huawei has confirmed that the Mate S2 and the Mate 9 devices will not be unveiled at the upcoming IFA event.

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Adding more to the rumors are two teaser posters that Huawei released with a tag line that reads: "Defy Expectations." The posters were posted on Chinese social networking platform Weibo by Huawei Device Chief Executive Officer Richard Yu.

Not a lot is known about the Huawei Nova and the Nova Plus, aside from rumors that the Nova model is geared towards the mid-range market while the Nova Plus is equipped with specs for the premium market. According to Android Headlines, the Huawei Nova series of devices are slated to be marketed for women. Huawei is not entirely new to this type of marketing strategy as the company has already released versions of its Huawei Watch for women, the Huawei Watch Elegant and the Huawei Watch Jewel.

Huawei is slated to hold its pre-IFA event on Sept. 1 during which the company is expected to launch the new devices.

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